Fight My Monster™ Closes Monster Seed Round with Greycroft Partners and eVenture Capital Partners

Considered by many to be one of the UK’s best-kept startup secrets, Fight My Monster™, the online trading card game for boys, has closed a $2.1M seed investment round led by NY and LA-based Greycroft Partners (other investments include Klout, Maker Studios and Buddy Media). Bootstrapped by the founders to date, the game has already reached almost a million schoolboys across North America and the UK.

Fight My Monster was founded by engineer and entrepreneur Dominic Williams (CEO), who masterminded the game based on the experience of his four sons online. Shortly after, he was joined by Dylan Collins as Executive Chairman, who previously founded DemonWare (acquired by Activision-Blizzard) and Jolt Online (acquired by GameStop).

"We’re incredibly impressed by the stellar team behind Fight My Monster. Not only have they built a game which has taken the UK by storm on the sheer strength of product design and execution but they’ve also done it on a shoestring budget,” said Paul Bricault, Venture Partner at Greycroft Partners. “We're excited about growing the brand both domestically and internationally now that the Company has closed its first round of funding."

“We have incredibly ambitious plans for Fight My Monster,” said Fight My Monster CEO Dominic Williams. “Finding investors with the kind of experience that Greycroft, eVentures and our angels bring to the table is a huge boost.”

“The under-12 demographic is going to bring a whole new wave of disruption to the Internet and Fight My Monster is at the very forefront of this,” said Dylan Collins, Executive Chairman of the Company. “I think the quality of our investors validates just how powerful this market and our brand is becoming.”

Other investors participating in the round include eVenture Capital Partners (other investments include Groupon, Angie’s List and Sonos) as well as a selection of well-known U.S. angels including: Jarl Mohn, Jeff Lapin, Josh Resnick, Mark Schwartz, Dale Okuno, Alan Stern and Kevin Donahue.

About Fight My Monster™

Fight My Monster™ is a rapidly growing online trading card game for boys aged 7-12. With almost a million players across the UK and North America, the company is quickly becoming the online destination for schoolboys everywhere. Fight My Monster is a small team but moves fast and hires quality over quantity. The CEO, Dominic Williams (@Dominic_W), is a self-confessed product geek, and well known open source contributor in the scalability arena. The Executive Chairman is a serial online gaming entrepreneur (@MrDylanCollins). To play, go to www.FightMyMonster.com in any Internet browser. All media enquiries to dcollins@fightmymonster.com.

About Greycroft Partners
Greycroft Partners LLC (greycroftpartners.com) is a venture capital partnership formed to invest
in promising Internet, mobile, and digital media companies. With offices in New York and Los
Angeles, the firm leverages its extensive network of media and technology connections to help
entrepreneurs gain visibility, build strategic relationships, and successfully bring products to
market.

About eVenture Capital Partners
eVenture Capital Partners (eVenture) is an early stage venture capital firm focused on innovative internet companies. eVenture holds diverse Funds with the German Otto Group as a main investor. Shares vary typically from 0,5 to 10 million Euros and run up to a 10 year period. eVenture claims to create new markets with revolutionary business models. Investors accompany professional founders to create successful and sustainable companies worldwide. Shares of companies like Groupon, Angie’s List, Shopping.com, del.icio.us, Sonos and kaufDa are held by eVenture. The international team of eVenture supports its portfolio companies in all important markets to develop international competitive companies. Locations in San Francisco, Hamburg and Rio de Janeiro and an associated fund in Asia guarantee the contact to the most pulsating internet hot spots.